Moblie ads?
A type of Smart Media Ads
Interaction, Personalization
It can be targeted definitely
more than the existing ads
The most basic mobile ads
Every mobile phone supports this
One-Way SMS
Two-Way SMS
The displeasure from
“Spam message”
shop raises demand for import of all coffee and high-quality coffee of various countries. Also, with more importance of coffee beans quality, high-price coffee made in a country like Colombia is imported more than a country like Vietnam.
2) Domestic coffee shopbrands.
A thing that is remarkable with growth of brewed coffee market is increase of the number of coffee shop. In scale of sales, t
1. Overview
1.1 Current situation of LGE Mobile division
LG was one of the powerful mobile phone manufactures in the world. According to research agency, Gartner, in 2005 LG was the third largest mobile phone manufactures world widely. and there market share was the third so that better than Motorola. Especially their innovative design embedded mobile devices such as PRADA phone and Secret
shop은 플랫폼 비즈니스로서 소비자를 많이 확보할수록 공급자가 협상력을 발휘하기 어려움.
소비자 협상력: 소비자의 전환비용이 작으므로 높음.
대체재 위협: TV홈쇼핑 뿐만 아니라 인터넷쇼핑도 많이 찾게 되었으므로 높음.
요구되는 KSF
TV홈쇼핑 시장에서는 브랜드 가치가 핵심성공요인
Brand Mission
- Brand Vision
Redesign your Lifestyle
일상 속에서 이미 존재하고 있는 것들을 새로운 시각으로 재발견하고, 이것의 가치를 변화시킵니다. 단순히 제품 사용에 대한 만족만을 추구하는 것이 아니라, 생활의 재발견을 통해 고객의 Lifestyle을 변화시키는 진정한 ‘Quality of Life’를 만드는 것.
Ⅰ. Introduction of Study
1. Background of study
Although the name of 'QR code' was difficult to remember at first, the recognition rate of 'QR Code' is increasing day by day. As smart phones have become popular globally, various marketings which are using it have appeared. One of the typical marketings is QR code marketing. If QR code which is also called 2D barcode is scanned, it simpl
Unique product design
5. Strong brand awareness for 10-20
6. Competitive size against competitors
7. Characterful Storytelling-based marketing
1.Relatively expensive price than
competitors
2. Flat and watery taste
3. Somewhat higher calories
4. Lower customer affinity than high
awareness
5.Not popular to general public
6. Inconvenience for portability as its size
Jinro performs Soju, wiskey, and the other alcohols business
Main office in 1445-14 Seocho 1-dong, Seocho-Goo, Seoul
Manufactory in Gyeonggi-do Icheon, Chungbuk Cheongwon, Kyungnam Masan.
Founded Jincheon Drink Corporation in Pyeongnam Yonggang in 1924,
started to produce and sell Jinro Soju
In 1970, became No.1 brand turning around Samhak
In 1998, Chamisul was
Able C&C는 아름다워지기를 원하는 모든 사람들이 합리적인 비용으로 최고의 만족을 얻게 하기 위해 존재한다는 이념 아래 고객을 위한, 직원들의 행복한 삶을 위한, 새로운 가치를 창조하는 회사라는 비전을 가지고 운영하고 있다. 미샤는 Able C&C의 대표적인 상품으로, 온라인 회원들의 자발적이고 적극
Brand Extension Strategy
Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. Value For Money (VFM) means consumers want to be satisfied mentally spending less money. As a marketer, we can use this aspect.
AUDI makes key holder. Porsche launched PDDS(Porsche Designe